- What We Do
- Our Work
"Icon has been very pro-active in coming up with different solutions and applications."
Branding places and spaces entails conveying the essence of your visual brand in the environments where you do business. While we are widely known for our extensive capabilities in manufacturing and installing branding components, our success is due to our understanding of our clients' branding needs and our strategic approach to managing brand implementation programs. Our process brings to bear our program management skills, branding specific implementation knowledge and decades of hands-on experience. Our Strategic Services include:
Icon explores the "big picture" requirements of your facilities branding needs. The Branding Audit/Assessment identifies the optimal means of incorporating your brand into all of the places and spaces that you do business.
Working with your brand standards and/or identity guidelines, Icon translates the visual intent of your program’s design into the most impactful way to incorporate them in your exterior and interior environments at both system wide and on a site-by-site basis.
Icon prepares comprehensive financial projections for the costs of all elements of place branding programs. Our comprehensive implementation programs allow us to provide options that can respond to varying design, image and budget criteria.
Once place branding needs are defined, Icon creates the methodology for bringing them to life including scheduling, phasing, logistical support, fabrication methodology, installation and all other aspects of the implementation process. We identify the most effective components, team members and resources to assure that the process and the products achieve the program goals.