Success Story
The Challenge
When the UPS Store acquired Mail Boxes Etc., ongoing sign installation became a problem. An extremely demanding time frame contributed to delays: stores typically opened 30 - 45 days after lease signing, and prior to Icon becoming involved in the program, only a small percentage of new stores had signs in place before opening.
But this was more than a sign challenge. The greatest difficulty stemmed from two external factors: obtaining landlord approval and permits within tight deadlines.
The Solution
As a long time Icon client, UPS was confident in our ability to deliver extremely high quality and service within the most aggressive schedules.
Following the recommendation of this parent company, the client placed Icon in charge of all new locations east of the Mississippi - a total of 300 sites per year.
Within 60 days of being awarded business, Icon was completing pre-opening sign installation at an increased rate. Our permitting and landlord - approval expertise was key to expediting signage programs.
Each site averaged 3 signs, including marquee identification, and Icon provided a variety of services for each location:
The Result
Icon provides signage support to the UPS Store on a regular basis, and the rate at which we complete pre-opening sign installations continues to rise.
The UPS Store is very pleased with the pace of improvement.
Contact us to learn more.
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