Success Story: R.R. Donnelley

The Challenge

As the world's largest provider of printing and related services, R.R. Donnelley has achieved nearly $12 million in growth, both organically and through acquisitions. But by 2007, the company had spent 5 years maintaining the original branding of acquired companies, resulting in highly inconsistent signage throughout the organization.

To remedy this situation, the client implemented a One RR Donnelley branding strategy that included new building signs at approximately 75 locations. Virtually all facilities differed in significant ways, and, to further complicate the process, the conversion needed to move quickly in order to meet GAAP financial guidelines. 

The Solution

The client considered 3 suppliers before selecting Icon for their conversion needs. Having worked with us in the past, the team at R.R. Donnelley had confidence in our expert program managers, fair pricing, and consultative approach to sign requirements.

The varying needs of each location required meticulous management and careful attention to all details of installation. Icon program managers handled the conversion with expertise, upholding brand standards while suggesting cost-effective alternatives.

Icon provided before-and-after renderings to help our clients envision new signage, then collaborated with corporate and plant staff to complete implementation. We even worked with local plant personnel to solve installation issues.

Our team of experts coordinated

• Site surveys
• Permitting
• Production
• Billing

The Result

Truck and visitor-traffic flow has increased throughout R.R. Donnelley facilities. 

The client has been very pleased with Icon and continues to request our services as new signage needs arise.

Contact us to learn more