Success Story: Mini/BMW



The Challenge

When BMW acquired the classic UK Mini, they brought a unique offering to the SUV-dominated US marketplace: a small, efficient, yet powerful vehicle.

The Mini required showroom elements as exciting as the car. But flawless installation would have to be completed in a very tight time frame: 15 locations in 2 weeks.

The Solution

Icon program managers, field-service professionals, and installers are used to working on custom programs within demanding schedules. Our teams offered speed, responsiveness, and agility—much like the Mini itself.

Icon kept crews available to mobilize as showroom elements arrived from Germany. At all 15 locations, we assembled and installed
  • Desks
  • Kiosks
  • Communication frames for banners
  • Glass display cases

And we completed it all 3 days ahead of schedule.

The Result

Mini met its ambitious installation schedule, enabling a successful brand launch in the United States.

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