Success Story: International



The Challenge

With a new identification program, Navistar International had re-branded its truck, bus, and engine products under the International brand.

The next step: implement the new program with interior and exterior signage applications at more than 700 locations—all within a tight time frame.

The Solution

With the scale and capacity to efficiently handle a large conversion, Icon was a natural choice for this program.

And, since International sells its products through a franchise network of independently owned dealerships, our history of successful coordination with dealer owned facilities served the client’s needs well.

Our approach centered on quick turnaround and maximum economy.

We set up an inventory based program, manufacturing signs in quantity and storing them for shipping and installation once each site completed the permitting process.

We also worked with each individual franchisee, keeping local field professionals available to

The Result

Navistar saw its new International brand implemented on time and within budget. And dealers were pleased and excited with the new program as well.

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