Success Story: Circuit City



The Challenge

Circuit City referred to Icon as the finest sign vendor the company had ever worked with on new-store installations. But in an intensely competitive retail environment, our client continuously refined its business processes to realize greater efficiency.

After 6 months of flawless performance from Icon, another sign vendor significantly underbid us, and we lost the program.

The Solution

Icon kept in touch with Circuit City, calling periodically to check in and provide assistance should a need arise—and arise it did, along with costs and problems.

Circuit City soon discovered that the winning bid was too good to be true: in addition to cost overruns, the new provider did not meet the standard of service that the client had come to expect with Icon.

In short, Circuit City had discovered what many other large retail clients appreciate about Icon: the lowest unit price doesn’t always translate to the lowest total cost.

The Result

When planned cost reductions did not materialize, Circuit City re-awarded the program to the company who leads its industry in providing real, measurable value: Icon.

Beginning in January 2006, Icon became the primary sign vendor for all new Circuit City store openings.

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