Pumping the Brand
Wawa, a popular chain of regional convenience stores based in Wawa, Pennsylvania, was adding fuel pumps to its offerings. This meant significant changes to their brand marquee signs which now needed to identify the availability and price of gasoline with electronic message panels.
Working with another company during the conversion process, Wawa was experiencing problems with permitting, delivery, installation and quality and decided to seek a new partner. Icon was awarded the contract based on the strength of our local presence in Wawa’s multi-state marketplace and our integrated signage and maintenance capabilities.
Our program management services, customer responsiveness and manufacturing capabilities have resulted in a continuing role in fulfilling Wawa’s place branding and signage needs. We now work with Wawa engineers, often years in advance of implementation, to ensure that the solutions will meet its budget and logistical requirements.