Up to the Challenge

Kaiser Permanente partnered with Icon to engineer a complex signage program across the entire state of California. Icon was tasked with completing over 18 locations in the northern and southern regions of the state in just 8 months.

When it came time for Kaiser Permanente to rebrand the signage across many of their locations, they looked for a partner who could take a challenging aesthetic vision from concept to completion with minimal disruption. Icon’s extensive experience with healthcare providers, expertise in efficient program management and ability to drive strong process flows, made this collaboration ideal.

Icon’s dedicated team of program managers oversaw the complex execution of the program including effectively translating the design firm’s vision into a functional sign family, working within OSHPD regulations, contracting union subcontractors and structural & civil engineers of record. Icon then value engineered the intricate signage program with features such as extrusion systems to assist against light leaks and routed out panels allowing for ease of modification due to Kaiser’s ever growing business model.

Icon was able to fully execute the Kaiser Permanente rebrand on time, on budget with value engineering and careful planning, experienced project management, large manufacturing capacity and dedicated on-site resources.