Hewlett Packard

Branding Acquisitions

For over a decade, Icon has been a partner of Hewlett-Packard, assuring the HP corporate brand is appropriately presented at all of its corporate facilities. HP has been a major acquirer of companies including the acquisition of Compaq Computer. The quick conversion of Compaq’s properties to the HP brand was paramount and Icon successfully collaborated with HP to complete the rebranding of 54 sites in 18 months.

Equally challenging was the conversion of EDS facilities after they were acquired by HP. Planning, manufacturing, and installation for 110 EDS locations were completed in only 6 months. New signage for the rebranding program included monuments, exterior and interior directional signs, as well as exterior illuminated signs.