Icon brings an established presence across the United States and Canada to the ongoing program of converting older facilities and opening new ones. Icon manages the signage and exterior wall graphics at each location from start to finish, including maintenance after the initial installation.

Icon's skills and experience in permit procurement and landlord approvals are particularly valuable in this relationship because of the high-impact colors and graphics of the Brunswick Recreation brand. Often-conservative local sign ordinances require our active involvement throughout the permitting and approval process to ensure that the unique Brunswick look comes through effectively at every facility.

Icon works to achieve consistency from location to location--a tall order given the wide variety of facilities and situations at Brunswick sites across North America. Because of the detailed nature of the graphics, we use digital technology to provide maximum flexibility across an unusually broad range of sign types. Icon works closely with architects and general contractors to coordinate the consistent application of all graphics at each site.

Brunswick gets maximum exposure of its brand at every location, as well as disciplined, deadline-oriented management of its program. Icon works hard to make it happen, according to plan, every time.