Icon offered the right skillset for the project, including project managers, field service professionals and installers experienced at working on non-traditional installations within demanding schedules. In other words, we offered speed, responsiveness and agility that any Mini would envy.

Icon performed under pressure. We kept crews available to mobilize at a moment's notice as dealer showroom elements arrived from Germany. We assembled and installed each, including desks, kiosks, communication frames for banners, and glass display cases, at all 15 sites in 11 days--three days ahead of schedule.

Mini achieved its ambitious showroom element installation schedule, which enabled it to successfully launch its brand in the United States, according to plan.